As a tiny girl I knew the importance of having my own style. I dreaded when my mom would dress my brother and I in matching outfits. “Why I gotta look just like him?” was my most common thought. I always felt the need to separate myself. The development of my own sense of style and direction started at an early age. One would only imagine that with time that self-identity urgency developed over the years. It did in most cases with the exception of when I first decided to launch a blog site. When I took on blogging late 2008 early 2009 I started whoisamberjanae.net. I looked around at many other bloggers before I had my own sense of style as a blogger. I did everything else I saw done except what I really wanted to do; I guess that’s why I lost passion in it. Whoisamberjanae.net fizzled out after some time and it turned into a shrine where I display my love for the Kardashian’s, Beyoncé, Tracee Ellis Ross and more. That shrine is now whoisamberjanae.tumblr.com, forever my latest and greatest obsession.
But, regardless of my first failure with blogging, that first time around I quickly learned that not having my own style from other bloggers would always leave me on the losing end of the stick. I had no real visions and plan for myself as a blogger when I started. I just sort of went in like “Sup, lets wing this shit.” Needless to say, my desire to step out and wing it cost me a lot of time and I paid for it with disappointment. In my moments of disappointment I struggled to pick myself back up and start over. My life was representation of what other bloggers were doing instead of my own vision. I struggled to develop my own style. I was so blinded that I couldn’t concentrate on building what I had refused to strategically think out before beginning. I took some time off and in 2012 I re-launched what is now whoisamberjanae.com (you’re here by the way if you were wondering LOL) I came in it the second time around with a clear idea of what EYE wanted for MY blog.
I had an idea and I went for it. It took time to really develop a writing plan and this here blog has had more face lifts honey than your favorite Hollywood stars. I’ve developed at my own pace. I moved and grooved to the beat of my own drums. I tasted the sigh of relief the moment I stopped looking around and set focus on myself. The truth of it all is, in a world of so many bloggers self-concentration is hard. In this growing industry it’s hard to not look at someone else and wonder hmmm, that looks like a great idea. So how does one successfully keep her eyes on her own prize and develop her own blog/brand that separates her from the bunch? Below are a few tips that I truly believe has helped me:
Find Your Niche: What’s your place or position in this widespread blogging realm? What is your gift of service that you have to offer your audience that separates you from all other bloggers? How will you define your niche and make it work for you? Finding your niche is a privilege and every day because of that privilege you are rewarded for your work that is a combination of your amazing talents and skills. Find Your Niche, Develop It, Brand The Hell Out of It!!!
Gratitude Equals Latitude: I had to learn to be grateful for humble beginnings. When you first start out blogging there won’t be very many people checking for you. But, when have your own style as a blogger it breeds confidence. Your confidence enables you to learn to be grateful for what you have and where you. With confidence you know in your heart, “it’s only a matter of time.” Miraculously that constant gratitude is what excels you further. Being grateful for how far you’ve come opposed to focusing on where others are is also a great way to kill the common blogger comparison bug.
Develop Your Own Presentation Method: As a writer there are so many other writers with unique and amazing gifts. Me being who I am, I am 100% confident that how I deliver will almost always be different from everyone around me, vice versa. Does that make us better than each other? Nope, not at all. What is does is allows us to separate ourselves from each other highlighting our own style. With this advantage you’re able to center your focus more on our own purpose and mission all while have your own blogger style. (Nobody likes seeing a complete replica of themselves or their post.)
Never Stop Evolving: Don’t be stuck in the same ol’ blogging rut. Evolve yourself. Don’t be afraid to try to new things. As I said, my blog has had numerous facelifts. I’ve gone through many changes to decide what works. This is because I haven’t been afraid to try new things. When you step out and take risk it’s scary, but it’s also worth finding what works in order to successfully separate yourself from the bunch.
Be Supportive No Matter What: Even if you’re not feeling confident in your blog this week that is okay. That does not mean you can’t be supportive and share fellow bloggers work in your time of funk. Who knows? In that time of sharing you just might get a spark of inspo and get back in your blogger groove.
Did these points help? I sure do hope so, happy blogging my loves!
Be Inspired. Be Encouraged. Be Blessed.