We blog for many different reasons. Some of us use our blogs as a way to express our views and opinions, release our emotions or share with others whatever it is we may be feeling at the present time. Then there are those of us who use our blogs as a platform to showcase our creative side in hopes it helps us gain bigger and better career opportunities. Often times, the idea of having a specific skill set for blogging may be taken lightly or not even given any consideration at all. Honestly, there’s no right or wrong way to blog. Trust me, I skated through just winging it until I discovered what works best for me. But during the process I discovered a full skill sets I think all bloggers/Blogs should have.
1. Engaging/Quality Content:
Regardless of the genre your blog falls under, the content you’re presenting to your readers should be engaging and of great quality.You should be in the know of who your target audience is, so that you’re able to use specific ways to draw your readers in and keep them engaged. You want your audience to anticipate your posts and love them enough to not only come back for more, but to share them with others.
2. A Solid Work Ethic:
Fun fact about me. I am the most productive, yet lazy person you’ll ever meet. Sad, but true. My solid work ethic is one that is forced because I know I will not do anything if I could. One of the most important skills being a blogger is having the drive and determination to produce content by any means necessary. If you take your blog seriously I would suggest looking at it as a second job. Carving time into your schedule to create new content for your blog often and not leaving it idle for too many days is best. Self-discipline is key and extremely important in order to run a SUCCESSFUL blog.
3. Willingness to Network:
I’m one of the biggest introverts you’ll ever meet. I’m so shy and I prefer to fall in the back and not be around big crowds but I’ve never let that hold me back from networking and connecting with other bloggers. You not only need to have the willingness to network, but you have to want to be supportive or other people’s blogs and brands. Networking is a required skill. In my opinion, you only get so far without networking and making yourself known.
4. A Blog Content Schedule:
Lawd, help us all. I’m fully aware how crazy having a set schedule can be, but this is where your strong work ethic skills will come into play. Your willingness to set up a schedule to create content is important. I’ve found that having a calendar for my blog has really helped. It’s also really helpful choosing a day like Sunday to do what I like to call “binge writing.” I’ll create 3-4 posts in one day and schedule them to post throughout the week. For those of us who work Mon-Fri this skill really comes in handy. I’ve chosen Monday’s, Wednesday’s and Sunday’s. I only operate off of an alternate schedule if there’s a holiday or I am traveling. Choosing set days for content to publish is a really great tool.
5. Develop Tough Skin:
I know we all love positive feedback when it comes to the work that we share on our blogs, but it pays to be prepared to receive any negative feedback that may come our way. Negative feedback comes with the territory of blogging, which is why having tough skin is important. When you grow as a blogger so will your audience. Growth will be followed by many who love your work and others who will always have something negative to say. You have to be brave enough to blog through it all. You must be strong enough to never give up despite the bad things you may hear. Confidence is key! As long as you’re confident in what you create you’ll continue to prevail.
Nobody ever told me that I would fall in love with blogging. What’s kept me going is the desire to not only wanting to perfect my writing skills, but the desire to perfect how I operate as a blogger. Reinventing myself and my blog has been my key. When putting your work out into the world it’s not just about what you love and want, but it’s about what your audience loves and wants as well. A great skill set is what a successful blogger should possess. We should always take our skills seriously. So here’s skating through this blogging world and developing our skills or just simply perfecting our current ones. Happy Blogging Ladies!
Be Inspired. Be Encouraged. Be Blessed.
Photo Cred: Auora James